Hi, I'm Alex
I'm a digital marketer with over 13 years of experience, seven of which are in leadership and management. I help brands reach clients and build trust while demolishing cost per acquisition and capturing the data that matters.
I've worked in both the B2B and B2C spaces across of variety of industries—SaaS, entertainment, medical, legal, and finance, to name a few—helping companies of all sizes from small and scrappy disruptive startups to international brands. I have single-handedly managed paid media budgets of up to $2.6 million per year.
Here are some of the things I'm most proud of accomplishing:
Lowering cost-per-acquistion (CPA) numbers for clients.
I have helped clients lower their CPA by up to 50%.
Handling the marketing for films.
I'm honored to have had the opportunity to strategize marketing plans for award-winning documentaries, including one screened at the White House, and star-studded films featuring Simon Pegg, Robin Williams, Giancarlo Esposito, and Billy Bob Thornton. Indy films have a very fast turnaround. I've put together and executed film release marketing plans in as little as two weeks.
Writing for high-traffic sites and publications.
I have had guest posts and articles published on a variety of high-traffic sites, including Huffington Post and bobvila.com. I also provided line and developmental editing for a best-selling book on social media marketing.
Helping clients expand.
I've helped clients expand into new markets at home and abroad. For instance, I spearheaded the internal communication efforts for a company launching branches in New Zealand and South Africa, simultaneously.
Building teams.
I have built teams while creating (or maintaining) a strong sense of culture, both in the office and out. I've had the opportunity to build a marketing department from the ground up as well as step in and lead existing teams, including one division of over 30 people.
Outside the office, I founded the Cincinnati Content Professionals Group and co-organized the Cincinnati Digital Marketing Meetup, two in-person networking groups that grew to hundreds of members.
At the end of the day, what makes me good at marketing is that I know it's all about people—entertaining, educating, and empathizing with them.