Not to brag but ...
I've got a lot of certifications. And I think that matters. Look, at the end of the day, holding certifications doesn't prove that I'm good at marketing and analytics. What it does prove is that I invest time and money in staying as current as possible in the fast-moving digital world. Many of the certificates I hold have to be renewed each year, and some cost hundreds of dollars to keep current.
I place a huge emphasis on continuing education and am always working on teaching myself something new. Here are my current certifications:
- Data Science (with SQL and Tableau) - issued by Cornell University.
- Google Analytics 4 - Advanced Features & Setup and Reporting & Analysis; issued by KS Digital.
- Google Analytics 4 - issued by CXL.
- Google Analytics - issued by Google.
- Google Ads - Display, Video, and Search; issued by Google.
- Professional Scrum Master I - issued by scrum.org.
- InBound Marketing - issued by HubSpot.
- Meta Certified Media Planning Professional - issued by Meta (Facebook).
- Meta Certified Media Buying Professional - issued by Meta (Facebook).
- Microsoft Advertising Certified Professional - Native & Display, Search, and Shopping; issued by Microsoft.
I've been Google Ads and Google Analytics certified for over a decade.